Intellectual property (IP) licensing comes into play when one business wants to use the trademark or trade dress of another company for a new product or service. An example would be a toy company wanting to use a John Deere sticker on a new toy truck.
Although the idea is simple, the nuts and bolts of these negotiations can be extremely complex.
We’re skilled negotiators who can represent either company in negotiations to ensure your interests are protected and the arrangement is favorable.
When handled properly, IP licensing agreements can tremendously benefit both parties. Our attorneys have the knowledge and experience to help.